The truth about NIL this summer is that it probably isn't going to be as weird or as fun as I might hope. My personal preference would be for Harry Miller to be able to endorse a Wittgenstein convention somewhere or for C.J. Stroud to become the face of Dogecoin, but the reality will be a bunch of players appearing in car dealership commercials or some junk.
Which is fine, for them! Appear in whatever commercials you want, because that'll be the new normal. The problem comes, as we discuss this week in the Dubcast, when the Powers That Be in the NCAA and in politics decide they want to half-ass regulation and kind of hope it all goes away quietly, which it will not. The Wild West is upon us, and no one wants to be Wyatt Earp.
One guy who carries an Earpian weight in college sports is Gene Smith, and we talk about his employment moves (or not), along with an excellent existential Ask Us Anything (and you can as more of those great questions at email@example.com)!
0:00 Mean Gene the Athletics King. He's actually not mean.
16:12 This summer is about to get super wild, and frankly I'm pumped to see how badly NIL is managed.
33:26 Let's be honest: I'm not surviving in any world without an ample supply of Sour Patch Kids.