Privacy Policy


This Privacy Policy discloses the privacy practices for ("ELEVEN WARRIORS") and any other sites and applications that display links to this policy. This privacy policy governs our collection of information from you through your use of the sites and applications. It does not apply to any information you may provide to us through other means, like via telephone or postal mail.

By browsing the sites, using applications and/or providing your personal information to us in any other way, you consent to the collection, use, and disclosure of your personal information in accordance with the terms of this Privacy Policy.

For the purposes of this Privacy Policy, “personal information” means data that, by itself, allows someone to identify or contact you as an individual, including, for example, your name, address, telephone number, e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing data. “Anonymous data” means data that does not, by itself, permit the identification of individual persons and that is not associated with or linked to personal information. We collect personal information and anonymous data, as described below.

Types of Information We Collect

The information we gather falls into two categories: information voluntarily supplied by users and information automatically gathered.

Information You Provide to Us

We collect and store personal information that you voluntarily supply either while on our Sites or Applications.

When you register as a ELEVEN WARRIORS member, we collect personal information, including your email address and password.

When you purchase a subscription to ELEVEN WARRIORS, we will collect all information necessary to complete the transaction, including your name, credit card, and other related information.

When you sign up for electronic newsletters, we collect your email address and may also collect your preferences for newsletter topics.

When you respond to our surveys, we will collect all the information requested in the surveys, including any applicable contact information and demographic information such as your email, first name, last name, location, place of employment, type of employment, industry, household income, race, age, and gender.

We also collect personal information at other points in our Sites and Application which state personal information is being collected.

Information Automatically Collected

We also may collect and store information that is generated automatically as you navigate through our Sites or Applications.

To make our sites and applications more useful to you, our servers (which may be hosted by a third-party service provider) may collect information from your computer or device, including but not limited to:

  • The date and time of your visit and the web pages and content you view, along with links you click while navigating the sites or applications;
  • Information about the type of content accessed via our sites or applications;
  • The site you visited before and after visiting our sites;
  • Your internet protocol (IP) address that can sometimes be used to derive your general geographic area;
  • Search terms you enter using our sites or applications;
  • Unique identifiers, including non-global mobile device identification numbers;
  • Information about your computer or mobile device, including device type, screen size, browser type, language, and other settings, memory capacity, plug-ins, operating system, and
  • Information collected through cookies, pixel tags and other tracking technologies.

To help make the sites and applications more responsive to the needs of users, we employ a standard software feature, called a "cookie," to assign each user a unique, random number that resides on a user's computer or device. The cookie by itself does not personally identify the user; it merely identifies the computer or device with which the user accesses a site or application. Cookies help us track user trends and patterns. They also maintain your login and prevent you from having to re-enter your preferences on certain areas of a site or application where you have entered preference information before.

When we post videos, third parties may use local shared objects, known as flash cookies to store your preferences for volume control or to personalize certain video features. Flash cookies are different from cookies because of the amount and type of data and how the data is stored.

We also may use web beacons (also known as "pixel tags") to access cookies and to count users who visit our sites, use our applications, or open our HTML-formatted email messages. Pixel tags are tiny graphic images with a unique identifier, similar in function to cookies, that are used to track online movements of our users. In contrast to cookies, which are stored on a user’s computer hard drive, pixel tags are embedded invisibly in web pages and e-mail messages. We may collect information about your interactions with our e-mail messages, such as the links you click on and whether you open or forward a message, the date and time of these interactions and the device you use to read our emails.

We use third-party analytics services, to help analyze how users use our sites and applications. The information generated by the cookies or other technologies about your use of our sites and/or applications is transmitted to the analytics services. The analytics services use analytics information to compile reports on user activity. The analytics services may also transfer the analytics information to third parties where required to do so by law, or where such third parties process analytics information on their behalf. Each analytics service’s ability to use and share analytics information is restricted by such analytics service’s terms of use and privacy policy. By using a site or application, you consent to the processing of data about you by analytics services in the manner and for the purposes set out above.

We may also collect anonymized, cookie-based demographics data from third parties to analyze the composition of our audience.

ELEVEN WARRIORS also makes use of third-party cookie data collection and linking services, including Google Analytics, Quantcast, Comscore and DoubleClick for Publishers. ELEVEN WARRIORS and third-party vendors, including Google, may use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to (i) inform, optimize, and serve ads based on your past visits to our website and (ii) report how your ad impressions, uses of ad services, and interactions with the foregoing are related to your visits to the Site. To learn more about how Google uses data, visit To learn more about how Quantcast uses data, visit To learn more about how Comscore uses data, visit

We also may use third-party advertising companies to target and serve some of the advertisements that appear on our sites and applications, and these companies likewise may use their own cookies, web beacons and similar technologies to collect non-personally identifiable information from users of our sites and applications. The information collected by these companies does not include your name, address, email address or telephone number, but it may include the IP address of your computer. These companies may use that information, sometimes in conjunction with similar non-personally identifiable information gathered from other websites, to deliver advertisements on this site, and possibly on other websites (if the third-party advertising company operates an advertising network), tailored to match the perceived interests of consumers. The collection and use of information by these companies is governed by the relevant third party's privacy policy and is not covered by our privacy policy. If you would like more information about this practice, or if you would like information on how to opt out of these information collection practices, please visit

We do not currently respond to “do not track” signals from web browsers.

Use of Information

We use the personal information we collect from you while you are using our sites and/or applications to:

  • facilitate the creation of and secure your ELEVEN WARRIORS membership account;
  • identify you as a user in our system;
  • send you a welcome email to verify ownership of the email address provided when your account was created;
  • provide enhancements and improvements to our advertisements, sites and applications;
  • provide the products and services you request;
  • create new products and services;
  • improve the quality of your experience when you interact with our sites and applications;
  • measure and analyze audience traffic, including tracking user interests, trends and patterns;
  • send you administrative email notifications such as security, or support and maintenance advisories;
  • respond to your inquiries related to ELEVEN WARRIORS subscriptions, employment opportunities, and other questions and requests;
  • send newsletters, surveys, offers, and other promotional materials and for other marketing purposes;
  • help recognize you as a previous visitor and save and remember your preferences and settings and deliver to you appropriate interest-based content;
  • understand whether our users read email messages and click on links within those messages;
  • prevent potentially prohibited or illegal activities, comply with applicable law and enforce our Terms of Service; and
  • for any other purposes disclosed to you at the time we collect your information or pursuant to your consent.

We may create anonymous data records from personal information by excluding information (such as your name) that makes the data personally identifiable to you. We reserve the right to use anonymous data for any purpose and disclose anonymous data to third parties in our sole discretion. For instance, when you respond to a survey, we may use, disclose and/or publish the responses you provide to us. However, we will not publish or disclose your name in connection with your response without your prior consent.

Disclosure of Information

Please also keep in mind that whenever you voluntarily make your personal information available for viewing by third parties online — for example on message boards, through email or web logs, or in chat areas — that information can be seen, collected and used by others besides ELEVEN WARRIORS. We cannot control who reads your postings or what other users may do with the information that you voluntarily post, so it is very important that you do not put data such as private contact information which you do not want to make available to the public in your posts. Once you have posted information publicly, while you may still be able to edit and delete it on our site or application, you will not be able to edit or delete such information cached, collected, and stored elsewhere by others (e.g., search engines).

We may share your personal information with other third-party service providers to: provide you with the services that we offer you through our sites and applications; process your payments; conduct quality assurance testing; facilitate the creation of accounts; provide technical support; and/or provide other services to ELEVEN WARRIORS and our affiliates.

We may share some or all of your personal information with our parent company, subsidiaries, joint ventures, or other companies under a common control, in which case we will require our affiliates to honor this Privacy Policy.

Some features of our sites or Applications may enable you to post content to social networking services. If you choose to do this, we will provide information to such social networking services in accordance with your elections. You acknowledge and agree that you are solely responsible for your use of those websites and that it is your responsibility to review the terms of use and privacy policy of the third-party provider of such social networking services. We will not be responsible or liable for: (i) the availability or accuracy of such social networking services; (ii) the content, products or services on or availability of such social networking services; or (iii) your use of any such social networking services.

Regardless of any choices you make regarding your personal information (as described below), we may disclose personal information if we believe in good faith that such disclosure is necessary (a) in connection with any legal investigation; (b) to comply with relevant laws or to respond to subpoenas or warrants served on BASEMENT MEDIAWORKS; (c) to protect or defend the rights or property of BASEMENT MEDIAWORKS or users of our sites or applications; and/or (d) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms of Service.

Third-Party Payment Processing

For online payments, we use the payment services of Stripe. We do not process, record, or maintain your credit card information. For more information on how payments are handled, or to understand the data security and privacy protections afforded to such information, please refer to

Third-Party Sites

Our sites and applications may include links to third party websites and applications whose privacy policies we do not control. Once you leave our Sites or Applications, any information you provide at another site or application will be governed by the privacy policy of the operator of the site you are visiting or application you are using.

Children's Privacy

Our sites and applications are not directed to children under the age of thirteen and we do NOT knowingly collect personal information from children under the age of thirteen. If we discover that a child under 13 has submitted personal information to us, we will attempt to delete the information as soon as possible. If you believe that we might have collected any personal information from a child under 13, please contact us.

Modifying Your Personal Information & Opting Out

If you register with us, you will have the opportunity to review, update, change or delete the personal information we have collected about you at any time by editing your personal information in your ELEVEN WARRIORS account settings or by sending an e-mail to us at You may request deletion of your personal information by us, and when possible, we will use commercially reasonable efforts to honor your request, but please note that we may be required to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from our active database, but may remain in our archives. We may also retain your information for fraud prevention or similar purposes.

If you have subscribed to one of our email newsletters, you will always have the opportunity to unsubscribe from future mailings by logging into to your account and modifying your preferences. You will also have the opportunity to “opt-out” of commercial email from the applicable ELEVEN WARRIORS service by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly.

If you decide at any time that you no longer wish to accept cookies for any of the purposes described above, then you can instruct your browser or mobile device, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites and/or applications. If you do not accept cookies, however, you may not be able to use all portions of, or all functionalities of, the sites or applications, as applicable. If you have any questions about how to disable or modify cookies, please let us know at the contact information provided above.

You may opt-out of data collection and use by Google Analytics by visiting

If you decide at any time that you no longer wish to have your social networking service account(s) linked to your ELEVEN WARRIORS membership account, please refer to the privacy settings of the social networking service to determine how you may adjust our permissions and manage the interactivity between the sites and/or application with your social media account.

Changes to This Policy

If we need to change this Privacy Policy at some point in the future, we'll post the modified Privacy Policy on the applicable sites and applications and update the “Last Updated” dated above to reflect the date of the changes. By continuing to use a site or application after we post any such changes, you accept the Privacy Policy as modified.