Football is big business at Ohio State, and business is booming.
According to a report from The Wall Street Journal that cites analysis from Indiana University-Purdue University Columbus associate finance professor Ryan Brewer, the Buckeye football program is valued at a startling $1,510,482,000 — more than any other college football program in the country.
That’s a 59.6% increase in value for a program that was already worth the most nationally according to the study, which analyzes what each team would be worth on the open market if sold like a professional sports franchise.
For comparison, Forbes currently values the net worth of the Cincinnati Bengals at 30th in the NFL with an estimated $1.8 billion evaluation.
Texas ($1.24 billion) and Oklahoma ($1 billion) were the only other schools to break the billion-dollar mark.
The top 10: