(UPDATE: 9:07 PM): Michigan is denying all involvement:
Michigan ath. dept. says the Coca Cola promotion never received approval, shouldn't have run, and is being "pulled immediately."— Nick Baumgardner (@nickbaumgardner) September 23, 2014
All purchases made so far through this promotion, though, will be honored -- per Michigan RE: Coca Cola-gate.— Nick Baumgardner (@nickbaumgardner) September 23, 2014
Looks like Dave Brandon is running a tight ship up there in Ann Arbor.
If Dave Brandon is getting fired... he's going out mega-deals blazing.
Michigan — which is no stranger to marketing gimmicks to lure fans to Michigan Stadium — has hit the rock bottom of the Dave Brandon-Brady Hoke era.
Earlier tonight, Twitter was set afire by this:
Are you kidding me? And people think fans will show up because it's tradition. I think not. This has 2b rock bottom. pic.twitter.com/3mabfxP3Wv— Jeff Riger (@riger1984) September 22, 2014
Even I was a bit skeptical. Surely Michigan isn't this desperate. The image is suspiciously grainy. MGOBLOG agreed.
But it turns out I undervalued Michigan Man desperation. This too-good-to-be-true deal is actually real and going on in Michigan's student union. From a Michigan Daily writer:
Yes, this is real. $150 face value for $3. pic.twitter.com/CFDfSuxgEm— Alejandro Ziga (@ByAZuniga) September 22, 2014
Here lies Michigan football, 1879-2014. You will not be missed.
And Dave Brandon? You have angry season ticket holders on line one.