Michigan caught some hell in May when the world-renowned school turned to Groupon, a group discount site, to drum up alumni memberships. (It touted discounts at places like Hertz!)
Michigan is back to peddling things on group discount sites; this time turning to LivingSocial, which describes itself as:
LivingSocial is an online marketplace that allows clients to buy and share things to do in their city.
So, on the face of it, it appears Michigan has turned to a reputable business in order to get the word out to the people about up-and-coming Michigan football.
And on August 30th, Michigan will need all the help they can get from the natives as the Wolverines play host to Appalachian State, the team that handed Michigan a 34-32 thumping on their own field.
So what does buying a $65 ticket — normally priced at $99 — through LivingSocial get me, the end-consumer? From the ad:
- One Ticket Package
- Includes a T-Shirt, Hot Dog, Beverage, and a Program
- Catch the Season Opener Against Appalachian State
Nice! What better than the added perk of catching the season opener earned by simply purchasing a ticket to the first game of the season?
The magic of Dave Brandon appears to be a well that will never run dry.