I hadn't seen this mentioned here before:

https://www.cleveland.com/osu/2026/02/inside-ohio-state-footballs-mindfu...

Athletics director Ross Bjork confirmed the Buckeyes are pursuing a partner for the sponsorship opportunity, but Ohio State is exploring this avenue with intentions of “doing it the right way.”

“We’re not going to just shortchange this,” Bjork said during Monday’s episode of Buckeye Talk. “We’re going to make it impactful for across our entire program.”