I recently read Cie Grant's story in the book "What it means to be a Buckeye". One thing that stood out to me, was how motivated he and the rest of the team were by UM disrespecting us.
At the time, we were obviously losing to them every year. At one point, many of their players started saying publicly "Michigan State is our real rival". That really pissed our boys off.
That's where our roll as fans comes in. It's often said that if everyone in the building isn't on the same page, that's not a championship culture. We may not be in the Woody Hayes Athletic Center, but with our collective power as a fanbase, we have the ability to set a tone for Buckeye football.
Never get complacent with the rivalry. The culture has to permeate from the very top to the very bottom, that includes fans. We've always understood that better than those cucks up north, and the day we don't, the tide will change.
Fuck Michigan, beat their ass in every way.
• Respect the rivalry.
• Know your football better than they do.
• Know your history better than they do.
• Raise our kids better than they do.
• Work harder at our careers than they do.
• Never accept a light hearted jab at the great state of Ohio, we're perfect. Fuck everyone else.
• Go to the gym and become a f***in ox, then go up their and out-swole those pansies. Let no Michigander have bigger arms.

It's everything. We set the tone.