This article is nominally about UGA, but if you're interested in program-building and infrastructure and things like that, this was a good read.
For those who follow recruiting rankings, this isn't a total surprise:
According to a recent USA Today Network study, the Bulldogs spent about $1.5 million more than any other public university in a Power 5 conference on recruiting during fiscal years 2016 to 2018. The report stated the Bulldogs spent more than $7 million during the three-year period, which was well ahead of the next closest schools, Alabama (about $5.6 million) and Tennessee (about $5 million).
Georgia's recruiting expenditures have more than quadrupled over the past five years, from about $581,531 under Richt in 2013 to about $2.63 million in 2018, according to the report.
If you operate under the theory that (at least) one SEC team is going to make the playoffs every year, I personally wouldn't mind if that team was someone other than Bama for once.