Bielema, who is in his third year at Arkansas after spending eight seasons as Wisconsin's head coach, proposed the idea of a "Big Ten vs. SEC Challenge," similar to what college basketball does now with the "Big 12/SEC Challenge." Bielema's concept would consist of ranking all 14 teams in both conferences during the preseason and matching them with their respective nonconference counterpart for a game that season.

http://espn.go.com/college-football/story/_/id/14163970/bret-bielema-ark...