The Columbus Blue Jackets' battle cry we all know and love — "Join the Battle!" — is dead.
It has been replaced by, "March with us!"
From BlueJackets.com (no I don't know why they're yelling either):
MARCH WITH US. THE VERY DEFINITION OF “MARCH” IS: TO ADVANCE IN STEP IN AN ORGANIZED BODY, TO WALK IN A STATELY, DELIBERATE MANNER, TO GO FORWARD, TO ADVANCE. “MARCH WITH US” IS JUST THAT. A CALL TO ARMS FOR A TEAM, ITS FANS, ITS CITY AND STATE TO MOVE FORWARD TOGETHER - HEARTS AND MINDS IN STEP, EXCITED ABOUT THE FUTURE, MARCHING TOWARDS SOMETHING EXTRAORDINARY. WHETHER THOSE GOALS ARE ACHIEVED BY LITERALLY PUTTING PUCKS IN THE NET WHILE IN PURSUIT OF LORD STANLEY’S CUP, JOINING FORCES TO SUPPORT THE HEALTH AND WELLNESS OF OUR YOUTH, OR IMPROVING THE QUALITY OF LIFE FOR OUR RESIDENTS, WE WILL GO FORWARD AS ONE. BOTH ON AND OFF THE ICE, FIGHTING AND MARCHING TOGETHER.
Fighting and marching, baby! Two things everybody loves to do.
Here's their hype video, featuring a voiceover from Kirk Herbstreit: