Michigan Turns to Groupon to Drum Up Alumni Association Membership

By D.J. Byrnes on May 18, 2014 at 8:00 am

Groupon is a deal-of-the-day site used by businesses to drum up sales through the old "quantity over quality" hustle. Uninsured but need your teeth cleaned on the cheap? There's a Groupon for that. Looking for a cost-effective way to take a date to a candlelit dinner at a five-star restaurant? Groupon has you covered. 

But let's say you happen to be looking to join the Alumni Association of the University of Michigan? Turns out, for a limited time, you can do that too for 50% off the sticker price.

What does the $69, two-year membership get you?

  • VIP access to athletic events like Michigan football's last-second victory over the University of Akron and their last-second defeat to The Ohio State University.
  • "Personally tailored professional career developmental support" your Michigan degree apparently didn't buy you already.
  • Discounts from Dell, Wyndham Hotels and car-rental services like Avis and Hertz!

With a little under three days remaining on the sale, however, it appears Michigan folks don't have a keen eye for a hot deal: As of this writing, only four people have taken advantage of this one-time offer.

Source: @abbycurt

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