Living in Alabama, not many folks even think The Game compares to the IronBowl (Alabama vs Auburn). I expect that, given the state, but I feel like The Game has a much deeper and more storied history. It's just...a nastier rivalry than The Ironbowl. Auburn hasn't traditionally faired that well against Alabama, whereas Ohio State and Michigan go back and forth in the domination category depending on the decade.
I try to explain Hate Week to Auburn fans and they just don't get it. All they want to talk about it toilet paper.