Pretty fascinating look at the most valuable programs in College Football per the Wall Street Journal.
Spoiler: Ohio State is #1 at a valuation of $1.5 billion, passing Texas ($1.2 billion)
Big Ten fields a ton of teams in the Top 20. Pac 12 and ACC, not so much. Goes to show just how huge these brands are.
I think it also goes to show how inexpensive Urban ultimately is, considering he's the CEO of a billion dollar company.
<oh, and insert snarky comment about paying players here>
Anyway, see the entire list at 247: https://247sports.com/ContentGallery/Wall-Street-Journal-College-footbal...
Original list at Wall Street Journal (paywalled): https://www.wsj.com/articles/how-much-is-your-college-football-team-wort...
I can picture Urban seeing this and walking into the WHAC like...
