This was an interesting study done by pick six previews examining the value of the brand when it comes to recruiting. This study had OSU at #2. Clemson was #1, PSU was #3, and UM was #17. It also broke down schools in terms of recruiting tiers and had OSU in tier 1. However, UM failed to even make tier 2.

http://picksixpreviews.com/how_to_win_in_recruiting.html