They got greedy, of course. The Big 10 and the PAC-10 should’ve kept it the way it was, but they got sucked in. The Rose Bowl Game tried to warn them and resisted, but USC and Michigan, and Penn State, and Ohio State all wanted to play for National Championships. I was saying 20 years ago that it would end up with all Southern teams. Now OSU has to play USC in the Cotton Bowl. Sad. Very sad.