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This Recently Bankrupt Burger Chain Is Growing Again.

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airbuckeye's picture
September 27, 2021 at 9:10pm
40 Comments

Ok before I post this I have a question to ask. How Many Buckeye Fans live in the South East? 

This Recently Bankrupt Burger Chain Is Growing Again.  Old -school burger chain serving square-shaped sliders across the southeastern United States is back on the up and up after its recent bankruptcy filing. Krystal, which has been around since 1932, filed for Chapter 11 bankruptcy protection in 2020 and seemed to be outdated in several crucial areas: delivery, digital platforms, and menu. Now, the chain is back on an upward trajectory with a new store design and better food—and has even announced its first new franchisee in 15 years. Here's what you can expect from Krystal when you visit next. Atlanta-based chain was in trouble before the pandemic even started. Its parent company filed for Chapter 11 bankruptcy protection in January of 2020, citing reasons that made it apparent the chain was becoming outdated amid stiff competition. The rise of online delivery platforms and shifting consumer tastes have all made it difficult for the brand to thrive, and the financial losses followed.

"The actions we are taking are intended to enable Krystal to establish a stronger business for the future and to achieve a restructuring in a fast and efficient manner," the company said in a statement at the time. "We are pleased to be ready to move toward a brighter future for the brand and have the support of our stakeholders." Improvements to the menu.  Krystal recognized soon enough that changes were in order if the brand was to make a comeback, and tackled the improvements to its menu. They innovated on their long-standing menu favorite Chik pretty early on in the chicken sandwich wars and created a Nashville Hot version of the crispy chicken slider.

The chain also launched Fresh Cracked Egg Biscuits on their breakfast menu, which resulted in new egg sandwiches offered during one of their busiest dayparts.

But the most recent novelty for Krystal is the new fries. Just a few weeks ago the chain announced it is rolling out improvements to the ubiquitous side with a new recipe for square-cut fries with a crunchy coating. he chain has also made investments into modernizing its operations with a smaller, more efficient restaurant design and improvements to its drive-thru functionality and delivery options. And with over 300 restaurants in operation today, the chain plans to onboard more franchisees to propel the brand forward.

"We have room to grow in our current footprint and are looking at increasing penetration in those markets while expanding to new markets," said Alice Crowder, chief marketing officer of Krystal, in a recent interview. "The benefit for us is that the spirit of Krystal is something that everyone connects with."  And the chain is already making good on those plans to expand—with the onboarding of its first new franchisee in 15 years. Yates Hospitality Services, LLC will be opening its first Krystal location this October in Dublin, Ga. The restaurant will be located at 1624 Veterans Blvd. and carry all the beloved craveable classics customers have grown to love.

The newest location will be in Dublin, GA. Yates Hospitality Services, LLC is the franchise partner that is taking on this momentous move for the brand. The restaurant, located at 1624 Veterans Blvd., is slated to open October 2021.

"It's been over 15 years since a NEW franchisee has opened a new Krystal, so this marks an incredibly exciting time for our organization and adds to the momentum that we've been building as part of our aggressive growth plans," said Thomas Stager, Krystal Restaurants LLC president, in a press release.                                                   I lived in New Orleans for a while with my Aunt and Uncle when I was a kid back in the early 60's and had these Burgers oncean and only once because that was enough for me. They were dry as hell even though they put Muster on them which I did not know till I got mine and to me that was just NASTY.

I grew up on White Castle's when I was younger and remember when you could buy them for 8 cents a piece just shows how old I am LOL. But for Krystal to call their hamburger a SLIDER  is an insult to White Castle's. I don't how much they have changed since the 60's so I really don't know if there Burger is any better.

I know one stop I always made when going down South and that was In Altanta and that was The Varsity best Coneys I have ever had and that was back in the 80's.

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