Okay, so I scoped it out. Other than a few "big" names, like former ESPN folks and Birm, I'm not sure what the appeal is? Their whole user interface doesn't seem as crisp and clean as 11W. The articles are okay I guess. I know we are a (rightfully) biased crowd, I just wanted to check it out and see what the fuss is about since it hasn't done much for me. When Urbs spoke with 3 media outlets about his health, it was The Columbus Dispatch, the Cleveland Plain Dealer, and Lettermen Row. It must just be some of their names on staff because I'm not seeing anything spectacular. Did I miss something?