Spuds MacKenzie, Bud Light's party-hopping dog mascot from the 1980s, is making a return in this year's crop of Super Bowl ads. The bull terrier who made his debut in a Super Bowl ad three decades ago will appear in a 90-second ad as part of Bud Light's new campaign that celebrates friendship with the tagline "Famous Among Friends."
In the new ad, the ghost of Spuds "recounts his past to emphasize it was never about the lifestyle, but rather, about forging lifelong bonds with friends," Anheuser-Busch said.
