When the NIL rule changes went into effect to begin the month, there was a lot of uncertainty as to just how much money a college football player could realistically earn from their name, image and likeness.
Turns out, it's a lot – at least for the elite players on the elite teams.
According to Nick Saban, Alabama quarterback Bryce Young has already made "ungodly numbers," approaching 7-figures.
Nick Saban is talking at the Texas HS Coaches Association convention today. He was asked about NIL. Apparently, Bryce Young is doing quite well.— Chris Hummer (@chris_hummer) July 20, 2021
Our QB has already approached ungodly numbers, and he hasnt even played yet. If I told you what it is its almost 7-figures."
To put that in perspective, only two of Alabama's nine assistant coaches make more than $1 million annually with defensive coordinator Pete Golding taking home $1.5 million in 2021 and offensive coordinator Bill O'Brien making $1.1 million. At this pace, there's a very real chance Young will be making more than his coordinator by the end of the season.
Young was the top-rated quarterback in the 2020 recruiting class and figures to be Alabama's starting quarterback heading into the 2021 season, but he has yet to start a game or even play meaningful snaps for Alabama.
If a second-year quarterback who hasn't even started a game can approach $1 million in NIL money within a month, who knows how much superstars like Justin Fields, Braxton Miller or Ezekiel Elliott could have netted in their careers.