Quinn Ewers is already making money off of his name, image and likeness.
The soon-to-be Ohio State quarterback officially announced his first endorsement deal on Monday, releasing a 45-second advertisement on Twitter and Instagram for Holy Kombucha, a Texas-based beverage company.
I may be leaving Texas soon to take it to the next level but I made sure to take the best Texas drink company with me. I am pumped to be representing Holy Beverages @holykombucha for many years ahead so that they will always make sure my fridge is loaded with Holy Tepache pic.twitter.com/ZWmDoZlz6h— Quinn Ewers (@QuinnEwers) August 9, 2021
Ewers also referenced Holy Kombucha's national partnership with Hope Squad, a peer-to-peer suicide prevention program.
the country. So who wants to join the Holy team with me and take Holy and Hope Squad to the next level? You know I like to win. #holybeverages #hopesquad #beveragewithpurpose #holytepache #holykombucha #feelgoodwhilewinning #helpotherswhilewinning— Quinn Ewers (@QuinnEwers) August 9, 2021
In his announcement last week that he would enroll at Ohio State this year instead of playing his senior season at Southlake Carroll High School, Ewers said he made that decision after he was informed by the state of Texas' University Interscholastic League that he would not be allowed to profit from his name, image and likeness while still playing high school football in the state.
Ewers and his family told Yahoo Sports' Pete Thamel that he was offered both cash and equity by Holy Kombucha, and that the product resonates with the family because his mother Kristen is a colon cancer survivor and “the family strongly believes in ‘gut health’ and a healthy lifestyle.”
“There’s no better business class at Carroll High School that he could take right now,” Ewers' father Curtis told Yahoo Sports. “It’s important for all the reasons you can imagine. [Equity] is how you build wealth, not just quick cash.”
That endorsement deal is now official, and Ewers – who is expected to arrive at Ohio State later this week, though it remains unclear exactly when his first day of practice will be – is already taking advantage of the NCAA now allowing college athletes to profit from their name, image and likeness.