Former Ohio State and current Dallas Cowboys running back Ezekiel Elliott has landed on the latest cover of direct-mail sports apparel supplier Eastbay.
The more shocking revelation, however, is Eastbay is still in business and hasn't gone the way of the Sears Catalogue.
Like all middle-class kids of the 1990s who played sports year-round, I bilked my parents into spending (tens of?) thousands of dollars on sports equipment I didn't need to further an athletic career that never earned even a whiff of a collegiate scholarship offer.
I salute the parents of young Buckeye fans that receive this issue in their mailbox. Or rather, their bank accounts. If they can afford to pay Elliott, the youth sports industrial complex remains a lucrative endeavor.