The fan experience is being evolved to increase participation from fans during games. When Texas comes to town, it is easy to drive fan participation because of the opponent. Fans now receive "virtual helmet stickers" when crowd noise helps the team, including contributing to opposing players committing false start penalty. It is time to raise the stakes and create potential partnership deals.

The Dodgers partner with Jack in the Box to give away Jumbo Jacks when Dodger pitchers strike out 7 or more opposing hitters.

Ohio State should partner with a company to encourage fan participation. One example might be working with Wendy's to give fans a free frosty when fans get 2 helmet stickers (HS), a biggie bag for 3 HS, and a meal deal for 4 or more HS.

What options would drive increased fan participation (especially against foes such as Grambling State)?