US Lacrosse has a VERY lengthy write-up about Mitchell Pehlke, sophomore attackman for the Buckeyes. It goes into a great deal about his online presence and status with YouTube content. There are many quotes from his parents, Coach Myers, and other lacrosse personalities. It's a pretty interesting read, though I enjoyed it more for the lacrosse tidbits. Because I'm an old and that's why you stay off my lawn.
It will be really interesting to see how NIL transforms the game for all college athletes. Have to think we will see more go into this once ad money can be made.