Something I was not really aware of until all of the hullabaloo about Michigan going to Nike vs.Adidas  was exactly how much money the upper tier schools receive for the privilege of the shoe company getting their swoosh or whatever in television shots.

This ties in with what Gene Smith was saying about the current college athletic program model being unsustainable, particularly for smaller schools. I came across an article written last year that gives detailed spreadsheets of major and minor schools apparel contracts. 

Yes, Michigan was the richest. And schools in the Mac conference get uniforms only, no cash.

For the entire article here is the link. http://www.al.com/sports/index.ssf/2014/01/how_much_do_colleges_get_for_...

For a glimpse of the biggest contracts, here it is .

Big Ten Company  Annual Cash  Annual Product
Indiana Adidas $800,000-$870,000 $1.4-$1.435 million
Michigan State Nike $75,000-$100,000 $1.053-$1.5 million
Ohio State Nike $1.19-$1.49 million $2.43-$2.73 million
Purdue Nike $250,000-$300,000 $900,000-$1.1 million
Illinois Nike $325,000 $1.1-$2.2 million
Iowa Nike $275,000-$350,000 $1-$1.25 million
Michigan Adidas $3.8 million $2.2 million
Nebraska Adidas $1 million $1.5 million
Wisconsin Adidas $750,000-$800,000 $1.3-$1.375 million

SEC      
Auburn Under Armour $850,000-$1.85 million $550,000-$1.25 million
LSU Nike $1 million $3.1-$3.5 million
Texas A&M Adidas $805,000-$1.5 million $1.2-$1.03 million
Alabama Nike $780,000 $2.39-$3.09 million
Florida Nike $0 $2.09-$2.1 million
Georgia Nike $600,000 $1.77 million
Kentucky Nike $1.7-$1.8 million $1.5-$1.6 million
Mississippi Nike $1.6-$2.05 million  
Missouri Nike $125,000-$150,000 $500,000-$1.85 million
South Carolina Under Armour $900,000-$1.2 million $950,000-$1.1 million