It appears Zeke's celebration helped the Salvation Army (not surprising).  I do love the fact that a lot of the donations are for 21 dollars.

http://www.msn.com/en-us/money/nonprofit/salvation-army-donations-soar-after-cowboys-ezekiel-elliott-jumps-into-red-kettle/ar-AAlKomV?li=BBmkt5R&ocid=spartanntp