We start our journey in January of 2015 when Jim Harbaugh created his Twitter account.
Everything seemed to be going swell in Michigan land. No losses to Urban Meyer, just good vibes.
Great day for Michigan Football! Reunited with a tremendous coach in D.J. Durkin!
— Coach Harbaugh (@CoachJim4UM) January 8, 2015
Life at Michigan is Great! Great with a capital "G!"
— Coach Harbaugh (@CoachJim4UM) January 14, 2015
There was an overwhelming excitement and enthusiasm for the future right when this Michigan Man stepped on campus.
Attacking this day with Enthusiasm Unknown to Mankind
— Coach Harbaugh (@CoachJim4UM) January 15, 2015
Harbaugh’s “everything is great” mentality gradually shifted to a more passive-aggressive one which leads us to the subtweet heard 'round the college football world.
Thought of the day - What a tangled web we weave when first we practice to deceive! - Sir Walter Scott
— Coach Harbaugh (@CoachJim4UM) February 7, 2015
Ohio State had just landed the commitment of Detroit native Mike Weber and running backs coach Stan Drayton left the Buckeyes. Though we can’t be certain it was aimed at Ohio State, all signs pointed toward the Buckeyes.
But interestingly enough, subtweets don’t win football games.
Thought of the day - As my esteemed associate and Friend The Great Frank Gore has taught me & tells me "These haters can't hold me back"
— Coach Harbaugh (@CoachJim4UM) February 10, 2015
Spirited competition to determine reps, play time & starters @UM. Fierce focused competition key to Improvement- Success- Wins-Championships
— Coach Harbaugh (@CoachJim4UM) February 13, 2015
Alongside the occasional passive-aggression, his feed got a little repetitive with Judge Judy fandom and nonsense like this:
A shout out from @JudgeJudy would make anyone's day, thank you! The BEST! & Excellence are easy to spot, Judge Judy is it's highest level.
— Coach Harbaugh (@CoachJim4UM) March 5, 2015
Watching 1 of the classics! "Step Brothers", reminds me that @umich is "Prestige WorldWIDE" (((Wide))) ((wide)) pic.twitter.com/UGLOZArFEg
— Coach Harbaugh (@CoachJim4UM) March 29, 2015
.@umichsoftball Ohhh what a Beeeautiful sight, Meeeechigan 5 Alabama 0 #WCWS @UMCoachHutch
— Coach Harbaugh (@CoachJim4UM) May 29, 2015
Ppl say I'm crazy doing what I'm doing, give me all kinds of warnings to save me from ruin When I say I'm OK they look at me kind of strange
— Coach Harbaugh (@CoachJim4UM) June 9, 2015
In my experience of participating in interviews, I've found it takes 2 to produce a clunker! I'll take 50% responsibility 4 this clunker.
— Coach Harbaugh (@CoachJim4UM) July 1, 2015
Do not be deceived. You will reap what you sow.
— Coach Harbaugh (@CoachJim4UM) January 4, 2016
Just absolute nonsense.
"They said" artificial sweeteners were safe, WMDs were in Iraq and Anna Nicole married for love" ... "They said"
— Coach Harbaugh (@CoachJim4UM) January 22, 2016
Why choose Michigan?https://t.co/IwUYCbFI7E
— Coach Harbaugh (@CoachJim4UM) January 27, 2016
One loss to Ohio State in, and we reach the peak of Harbaugh's Twitter outrageousness, using the platform to take swings at the likes of Kirby Smart, Butch Jones, and Gene Smith. No subtweets for them.
If the Georgia coach is implying any intent on our part to break rules, he is barking up the wrong tree.
— Coach Harbaugh (@CoachJim4UM) February 24, 2016
Suggestion to my Rocky Top colleague, rather than lunch in Florida you might spend your time and focus attending to your present team.
— Coach Harbaugh (@CoachJim4UM) March 3, 2016
Good to see Director Smith being relevant again after the tattoo fiasco. Welcome back!
— Coach Harbaugh (@CoachJim4UM) March 23, 2016
But he still made the time to express his love for Judge Judy.
I urge President Obama to nominate to the Supreme Court the wise and competent, Judge Extraordinaire Judith Sheindlin.
— Coach Harbaugh (@CoachJim4UM) March 10, 2016
Back to subtweeting. His next target, Rutgers.
History has documented many "secret orders" that have brought our country great shame.
— Coach Harbaugh (@CoachJim4UM) June 9, 2016
— Coach Harbaugh (@CoachJim4UM) December 16, 2016
Two losses to Ohio State in the books and he turned his attention to the SEC.
Pete Finebaum, the unabashed SEC water carrier, really needs to get his facts straight. #AlternativeFacts
— Coach Harbaugh (@CoachJim4UM) February 17, 2017
But, Harbaugh seemed to be getting a little soft with this being the only insult he could hurl in Ohio State’s direction.
Unairbrushed evidence has been uncovered that confirms Woody's love & strong feelings for the University of Michigan. pic.twitter.com/BCQYVwAAVG
— Coach Harbaugh (@CoachJim4UM) March 9, 2017
Taking it as a good omen. A spider has once again made the side mirror of my truck its home! A relative or previous occupant? Welcome back! pic.twitter.com/ZWyO9hJqcU
— Coach Harbaugh (@CoachJim4UM) August 28, 2017
It only got worse for Harbaugh from there. As the beat downs on Michigan continued at the hands of Urban Meyer and Ryan Day, and with more disappointing seasons under his belt, there’s a noticeable change in his demeanor online.
Congratulations on the big win & trip to the Final Four! Fun to watch our team, expertly coached, extremely talented & great Team chemistry! Familar territory for Michigan teams coached by @johnbeilein. Proud of the way the fans & the team represented our great university.
— Coach Harbaugh (@CoachJim4UM) March 25, 2018
I find it interesting in football we work to take the head out of game and use our hands. In soccer we take our hands out of the game and use our head. Go figure!
— Coach Harbaugh (@CoachJim4UM) July 7, 2018
Always great to see my friend @QuavoStuntin! Appreciate him taking the time to stop by before his show tonight at Little Caesars Arena! No doubt @Migos @Drake will knock everyones socks off pic.twitter.com/b66atRrrl5
— Coach Harbaugh (@CoachJim4UM) August 15, 2018
A timeline once filled with daily enthusiasm for the Michigan football team and Twitter beef is now replaced with more infrequent tweeting of dad jokes, family content, and retweeting recruits.
Getting ready for tonights @umichbaseball championship game pic.twitter.com/gkwJuyxriX
— Coach Harbaugh (@CoachJim4UM) June 25, 2019
Johns 1st day of lawn mowing apprenticeship, showed excellent promise! pic.twitter.com/RvwJjnd8Hq
— Coach Harbaugh (@CoachJim4UM) July 14, 2019
— Coach Harbaugh (@CoachJim4UM) July 20, 2019
Enjoying the ride on the Wolverine Express! pic.twitter.com/0sAVEoUvxn
— Coach Harbaugh (@CoachJim4UM) July 28, 2019
Tom Minick, My first Coach! Always my Coach; with the words ringing in my ear, Dont be a candy ass. A Marine, Sheriff, Coach, Special Person and Truly a Mans Man! pic.twitter.com/QtpGAhWR4S
— Coach Harbaugh (@CoachJim4UM) November 15, 2019
But hey, I guess going 0-5 against your rival will do that to you.