The Rise and Fall of Jim Harbaugh's Twitter Account

By Avery DePaola on June 8, 2020 at 1:05 pm
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We start our journey in January of 2015 when Jim Harbaugh created his Twitter account.

Everything seemed to be going swell in Michigan land. No losses to Urban Meyer, just good vibes. 

There was an overwhelming excitement and enthusiasm for the future right when this Michigan Man stepped on campus. 

Harbaugh’s “everything is great” mentality gradually shifted to a more passive-aggressive one which leads us to the subtweet heard 'round the college football world.

Ohio State had just landed the commitment of Detroit native Mike Weber and running backs coach Stan Drayton left the Buckeyes. Though we can’t be certain it was aimed at Ohio State, all signs pointed toward the Buckeyes.

But interestingly enough, subtweets don’t win football games.

Alongside the occasional passive-aggression, his feed got a little repetitive with Judge Judy fandom and nonsense like this:

 Just absolute nonsense.

One loss to Ohio State in, and we reach the peak of Harbaugh's Twitter outrageousness, using the platform to take swings at the likes of Kirby Smart, Butch Jones, and Gene Smith. No subtweets for them. 

But he still made the time to express his love for Judge Judy. 

Back to subtweeting. His next target, Rutgers.

Two losses to Ohio State in the books and he turned his attention to the SEC.

But, Harbaugh seemed to be getting a little soft with this being the only insult he could hurl in Ohio State’s direction.

It only got worse for Harbaugh from there. As the beat downs on Michigan continued at the hands of Urban Meyer and Ryan Day, and with more disappointing seasons under his belt, there’s a noticeable change in his demeanor online.

A timeline once filled with daily enthusiasm for the Michigan football team and Twitter beef is now replaced with more infrequent tweeting of dad jokes, family content, and retweeting recruits.

But hey, I guess going 0-5 against your rival will do that to you.

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