Oregon State is jumping on the rebranding bandwagon as college football jumps into the deep end of its bell-bottoms and Barrymore collar phase.
— Mike Riley (@Coach_Riley) March 4, 2013
And also this happened:
During the reveal, Oregon State athletic director Bob De Carolis declared the rebrand as being about three things: "Recruiting, recruiting, and recruiting." He also asked the crowd for "a YOLO."
PROTIP: A "YOLO" is not something one should elicit from a crowd as if it were an "amen", nor is it a response an athletic director should expect to hear if the aforementioned athletic director is mistakenly thinking that he is playing a game of Marco Polo.