ALL IS RIGHT WITH THE WORLD
A couple of my buddies were talking about paying players, and one of the most divisive topics was how valuable a college's "brand" is. The example that was introduced was something like this: if Ohio State switched players with Kent State for 4 years, how much money would they lose in revenue? What if it was for 1 year?
For the purpose of this, ignore any potential loss in revenue caused by firing a coach/looking for his replacement.