"Pure Michigan," is an advertising campaign used by the state of Michigan since 2006.
Today, however, it hit its crescendo.
Buried in an MLIVE.com article about "Pure Michigan" being used as a theme of tattoos, you find the picture of the man above.
From the cut-off shirt to the well-marbled love-handles, this could be the most "Pure Michigan" thing I've seen since Michigan football got their teeth kicked down their throat by Kansas State in something called the Buffalo Wild Wings Bowl.
At first I thought this guy was a victim of a lost bet or got tattooed while high on PCP. But then I realized... this man posed for this picture for a newspaper article.
Pure Michigan, indeed.