College Football's Name for Coming Playoff: "College Football Playoff"

By Jason Priestas on April 23, 2013 at 3:41p

According to the ESPN's Brett McMurphy, the name for college football's long awaited playoff will be... ahem... rather non-exotic:

Well, that's certainly one name for the event, which will begin in 2014 and will bring the four "best" teams together for a three-game playoff. ESPN is paying nearly $6 billion to televise College Football Playoff for 12 years and hey, what do you know... Look who registered all the way back in 2003.

The BCS hired Premier Sports Management, the same outfit responsible for the Lowes Senior CLASS Award, to rebrand and help come up with the new name. "College Football Playoff" was also trademarked with the USPTO on March 28, with video games, digital media, jewelry, watches, rings, printed publications and just about anything you can think of listed as uses.

As you can imagine, Twitter erupted soon after the news was leaked:

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