Hype 101: A Recipe For an Epic Hype Video

By Jeff Beck on January 24, 2013 at 12:00p
19 Comments

If you’re living in 75% of the United States, it’s cold right now. Really cold. Coupled with the harsh winter winds is the realization you won’t be watching actual college football for quite some time.

Wow, things just got a little colder.

Gartner was on to somethingFive ingredients to avoid the "Trough of Disillusionment"

When I find myself grappling with this severe lack of collegiate gridiron glory, I do what any starved-for-football fan would and turn to Buckeye hype videos.

You know what I’m talking about, those clips floating around YouTube created to juice excitement for a game/season or to recap a game/season.

These videos are developed for one reason, and one reason only: to get fans’ blood pumping. Which is great because (see first paragraph).

Much like any creative medium, there is good, bad and ugly out there. To sort through the noise, I’ve compiled what I believe to be the five most important elements of a strong to very strong hype compilation. The hope is this piece will aid any potential hype videographers out there.

To prove I mean it, and because I care, I've added instructional examples.

Element #1: A Voice-over 

First, good hype vids seek to incorporate a voice-over during key segments of the production. But, these vocal cameos can’t feature just anyone’s voice — so put down your digital recorder. Instead, they've got to be from a person of prominence at the university or a game announcer. 

It’s critical the individual’s pipes transport fans back to a specific time and place in an instant. If the voice-over can conjure a goosebump-inducing memory, then you, the hype videographer, have succeeded. 

Exhibit A: Voice-Over By An Individual of Prominence at the University:

Exhibit B: A Voice-Over By A Game Announcer:

Element #2: Music

More trendy than classicResist the urge

Second, the video must incorporate music. If I want to watch a highlight reel sans musical stylings cranking it to 11, I’ll turn on SportsCenter. The hype video is a different canvas altogether and it needs to be treated as such.

However, much like the voice-over, a creator can’t simply select any soundtrack. The immediate impulse is to turn to the hot track of the second. You know, the one all the kids are listening to. 

Deny this feeling. The song is ablaze now, but it probably won't be in three months. Don’t date your work. 

Instead, choose a classic. You can’t go wrong with guttural and dramatic orchestra music.

Exhibit A:

 

Exhibit B:

Element #3: Timing

Once you’ve selected the perfect accompaniment, it’s time to make it work for you. Letting the music build to a crescendo is a plus, but always (when appropriate) time the music with the action.

Got a moment where the music breaks? Sync it with a perfectly floated pass.

Got a drumbeat or horn blast? Time that baby up with a linebacker hit over the middle.

Exhibit A:

Exhibit B:

Element #4: Crowd shots 

This aspect is subtle, but it makes a difference. The hype video audience was either at the game, or wishes they were. Give them a feel for what it was like.

Sustained shots of fans aren’t needed, because let’s be honest, the viewer clicked to watch some footballin’. Instead, intersperse clips of the crowd with the action. It gives the video a fluid “in-the-stadium” feel.

Exhibit A:

Exhibit B:

Element #5: Defensive Clips

Finally, don’t feature offensive prowess exclusively. Sure, there’s more game tape available of the 60-yard passes, but dig deeper.

Clips of the defense flying around and knocking blocks off lend themselves well to this particular medium.

Nothing says “hype” like a mouthpiece being forcefully ejected from an opponent's face-hole.

Exhibit A:

Exhibit B:

If these five aspects are executed correctly, the end result is a thing of beauty. In my opinion this piece leverages the aforementioned elements flawlessly.

Goosebumps on the skin, adrenaline in the heart and excitement in the soul. Hype video nirvana.

19 Comments

Comments

TMac's picture

Are you ready for some football?!?!?!

kgus's picture

http://www.youtube.com/watch?v=R5m7BITRD7Y
an exhibition on timing and music

tbdbitl

DJRoss926's picture

I've been having problems with my goosebumps gland lately... 
/watches last video
//sees goosebumps gland is perfectly fine
///runs through wall
 

Doc's picture

The last vid was boner inducing.  Fuck an A boys I can't wait for this thing to get cranked back up again!  I need a cold shower.

"Say my name."

Brutus_or_Bust's picture

Love this article.  Bucks'll tear it up next season!!!

VintonCountyBuck's picture

  Gardner drops at his 30 to pass...Looks and he's hit and dropped by Zach Boren...He nailed him at the 29 and planted him like a cheap flower!!

One of my favorite calls ever!!  Go Bucks!!    
                                                                              

“Right now, Michigan is not at the pinnacle of college football, and that’s all Urban Meyer cares about...He’s been there and knows what it takes to get there.” 

BuckNut51's picture

Awesome picture! Damn I need some football in my life.

Poison nuts's picture

I do video production for a living...& I really love this article. Thanks so much! I have for a very long time now wanted to make a hype video as a side project but just never have the time. Man there are a bunch of great videos posted here! Hopefully one day I'll be able to add to the collection of the many great OSU hype videos that are in existence...for now - I'll just have to sit back & watch some of these over & over.

"Do not pass me, just slow down - I can move right through you" Superchunk - Precision Auto.

Jeff Beck's picture

Thanks, nice to have the blessing of someone who does this for a paycheck.

Sounds like you need to crank out a few of these.

OHIOST1087's picture

http://youtu.be/B8s5U-rAttY
This is one of my favorite OSU hype vids.... Great Music and Great Timing + Bashing Mark May + Paul Keels voice-over. So many good memories from the 2010 team.

CC's picture

Good one.  Reminds me why I loved the Tress years so much.

BuckNut51's picture

I was thinking the exact same thing while watching that video.

Phillips.449's picture

2010 seems so long ago.  We have been through so much since then.  I AM FRIGGIN' PUMPED for next year!

cajunbuckeye's picture

I would give up a kidney to dot the I. Man,I love Buckeye football.

An angry fan...rooting for an angry team...led by angry coaches

flipbuckeye's picture

I'm gonna go ahead and shamelessly take credit for the video in Element #3, Exhibit A.
And I'm gonna go even further and shamelessly plug my highlight video for the Sugar Bowl vs Arkansas.
Wish I had the time to make more of these.

Jeff Beck's picture

Nice. That is honestly one of my favorite videos out there. Obviously, the timing was impeccable.

Poison nuts's picture

Great work flip!

"Do not pass me, just slow down - I can move right through you" Superchunk - Precision Auto.

cinserious's picture

Don't know what it is but I have a gut feeling Devin Smith becomes a household name across the country in '13. After Braxton, D.Smith becomes the most explosive offensive player this year.

Life's daily struggle is choosing between saying F--ck-it, or soldiering on with your responsibilities.  

osubuckeye4life's picture

Awesome video!
 
Major kudos to the creator for using Keals and Lachey instead of network broadcasters on the calls.
 
Four things that I would add to the video:
 

 
1. A shot of the circle before the Spring game. That just got me hyped big time! Take your pick Mewhort vs Simon, Stoneburner vs Boren, Xbrax360 vs Smooth Jazz, or Sabino vs RDS. 
2. Xbrax360 jukes the PSU D out of their jocks for a TD (one of the most amazing things I've ever seen)
3. The sideline jumping up and down at Wisky game on that last drive in overtime
4. Hyde mocking Detard with the "eating" motion after that final first down.