The Wexner Center swaddling newborn babyes in "Beat Michigan" blankets is a tradition Ohio State fans love to know.
This year, however, is a top-five clash between the arch rivals, which means Nike and LeBron James are pulling out all the stops.
"Select players" will wear new LeBron cleats tomorrow, but Nike also donated baby LeBron Soldier 10s to newborns born Friday or Saturday.
#BuckeyeBabies born today/tomorrow will get their own @KingJames Soldier 10 Infants donated by @usnikefootball & @nikebasketball #GoBucks pic.twitter.com/1jYNegO9iY
— OSU Wexner Med Ctr (@OSUWexMed) November 25, 2016
No. 2 Michigan at Ohio State kicks off at 12 p.m. Saturday on ABC.
