Ohio State’s “Tunnel Vision” Uniform Reveal Sparks Big 12 Social Media War Over Black Uniforms

By Josh Poloha on May 12, 2026 at 6:05 pm
Cincinnati football team
USA TODAY Network via Reuters Connect
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Ohio State has the biggest and the best brand in college football.

That seems far-fetched, biased and even a lie, but time and time again, the Buckeyes prove that they have motion when the OSU football team does something, and either others follow suit or others try to prove that theirs is better (even though they aren't).

With Ohio State unveiling its all-black "Tunnel Vision" uniforms Monday night, the Buckeyes made it known that they have the best black uniforms in college football on Tuesday morning.

Following that post, programs across college football – specifically in the Big 12 – have taken to social media to try and outdo the Buckeyes.

Photos: Ohio State's New "Tunnel Vision" Black Football Uniforms

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Ohio State football's director of creative and branding summed it up perfectly:

It all started with the Cincinnati Bearcats, who are just 2-15 all-time against Ohio State dating back to 1893, with the wins coming in back-to-back years in 1896 and 1897.

Other Big 12 programs then followed suit, quote-tweeting each other along the way.

Ohio State's New

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