Just when Ohio State fans thought they couldn't get any angrier with FOX and Big Noon Kickoff after continuously putting the Buckeyes' biggest games of the season at noon...
... FOX does things like this, and somehow, makes Ohio State fans even more annoyed.
Whether it was to try and counter ESPN's move to add Pat McAfee to the College GameDay desk or to gain more views, FOX added Barstool Sports founder and Michigan fan Dave Portnoy to its Big Noon desk this season.
Portnoy took advantage of Big Noon being in Columbus to begin the season. He trolled Ohio State immediately and then did so again when reports surfaced that the Buckeyes banned him from Ohio Stadium for the game against Texas, a report Ross Bjork denied, as it appears Portnoy won't join the Big Noon desk in any stadium this season.
The Barstool founder's trolling continued on Saturday.
It started with an entrance, which included him singing the Michigan fight song.
THE ONE AND ONLY @stoolpresidente IS HERE
— Big Noon Kickoff (@BNKonFOX) August 30, 2025
Dave Portnoy arrives in Columbus singing "The Victors" pic.twitter.com/UQLVMPHMB7
He continued to do so during the show as well.
"I don't think there's ever been a Head Coach in the history of CFB with this much pressure coming off a National Championship." @stoolpresidente shares his most important Ohio State storyline pic.twitter.com/JLtnmxLxJs
— Big Noon Kickoff (@BNKonFOX) August 30, 2025
Urban Meyer, who went a perfect 7-0 against Michigan, made sure he tried to put Portnoy back in his place.
"The Meyer family wanted to welcome you to Big Noon Kickoff."@CoachUrbanMeyer gifts @stoolpresidente an Ohio State jersey pic.twitter.com/FW4t64mduR
— Big Noon Kickoff (@BNKonFOX) August 30, 2025
Ohio State and college football fans chimed in.
Ohio State fans have brought out air horns to mess with @stoolpresidente pic.twitter.com/BkGo001u7O
— Big Noon Kickoff (@BNKonFOX) August 30, 2025
Is this good TV? https://t.co/KB0p3wMcwY
— Dan Wolken (@DanWolken) August 30, 2025
Is this really what the pregame shows have become? https://t.co/4rVGR3AQ2Z
— John Kurtz (@jlkurtz) August 30, 2025
Urban wanna punch him so bad I know that look and reaction https://t.co/4BkKhkopkr
— Gareon Conley (@_conleyisland) August 30, 2025
Holy cringe television https://t.co/3G7w0iEiu2
— Hunter (@HunterHodies) August 30, 2025
And this was a great idea because? https://t.co/4ZUnXULb1G
— Reggie Wilson (@ReggieWilsonTV) August 30, 2025
It's unclear when the Buckeyes will appear on Big Noon. However, Bjork told Amy Juravich on WOSU's All Sides earlier this month that he expects Ohio State's showdown with Penn State on Nov. 1 to be on FOX.
“I think we know the Buckeyes drive Big Noon Kickoff. That’ll be a high-powered game. So I think we probably know what’s going to happen around game time for that one,” Bjork said. “FOX, they love the Buckeyes. And Big Noon is a big deal. They’ve invested in that time slot. So we’ll presume it’s a 12 noon kickoff.”
The Game between Ohio State and Michigan on Nov. 29 will also be on FOX, as it has been every year since 2017.