Ohio State vs. Wisconsin proved to be can't-miss television this weekend.
The Buckeyes' 38-7 rout over Wisconsin was the highest-rated game during the entire weekend, according to FOX. The game put up a 4.6 Nielsen overnight rating across 42 markets.
Ohio State vs. Wisconsin has always been a top-billed match up, but especially this season. Both teams were ranked in the top 13 and the game was billed as the Buckeyes' toughest test to date.
FOX's approach to playing marquee games at noon has paid off so far this year. Instead of playing its best game in primetime, the network has decided to embrace the noon slot, putting its top game after the Big Noon Kickoff show as not to contend with the later games on CBS and ESPN.