Ohio State's internal brand development program – BrandU – has created a monster, and it comes in the form of junior defensive end Chase Young. This afternoon the Ohio State Football Twitter account gave a sneak peak behind the scenes to show exactly how "The Predator" brand has been built and perfected.
How did @youngchase907 become The Predator? Go behind the scenes as our BrandU program helped build a unique and personalized brand identity for one of the most dominant Buckeyes on the field.#GoBucks pic.twitter.com/wTtjQJCT5J— Ohio State Football (@OhioStateFB) February 23, 2019
Young is expected to the lead the Buckeye defense again this season. He recorded 2.5 sacks as a freshman in 2017, which was impressive in itself considering the four NFL defensive ends in front of him. Then, as a sophomore in 2018, he tallied 9.5 sacks and 14.5 tackles for loss. His most noteworthy performance came last year in Happy Valley when he stuffed Miles Sanders on fourth down, giving the Buckeyes a key road victory.
Ohio State's media and design teams – led by Director of Design Sammy Silverman – have also been an integral part of the program's recruiting efforts and it has truly taken things to new heights of late.