Ohio State's BrandU Program Describes How It Helped to Build and Perfect Chase Young's "Predator" Identity

By 11W Staff on February 23, 2019 at 1:30 pm
Ohio State unveiled how Chase Young's "Predator" brand was developed over the years.

Ohio State's internal brand development program – BrandU – has created a monster, and it comes in the form of junior defensive end Chase Young. This afternoon the Ohio State Football Twitter account gave a sneak peak behind the scenes to show exactly how "The Predator" brand has been built and perfected.

Young is expected to the lead the Buckeye defense again this season. He recorded 2.5 sacks as a freshman in 2017, which was impressive in itself considering the four NFL defensive ends in front of him. Then, as a sophomore in 2018, he tallied 9.5 sacks and 14.5 tackles for loss. His most noteworthy performance came last year in Happy Valley when he stuffed Miles Sanders on fourth down, giving the Buckeyes a key road victory.

Ohio State's media and design teams – led by Director of Design Sammy Silverman – have also been an integral part of the program's recruiting efforts and it has truly taken things to new heights of late. 

View 52 Comments