Tom Knox of Columbus Business First obtained the alcohol sales numbers during the first year of Ohio State's pilot program, which priced domestic beers at $8 a pop and craft beers at $9.
Out of the $1.2 million in sales during football season, Miller Lite led the charge, making up 31.7 percent of sales. Coors Light followed with 31.1 percent, with Bud Light trailing third at 12.2 percent.
As for craft beers, Land-Grant Brewing Co., which is owned in part by Eleven Warriors art director Walt Keys, was the only craft company to register above 1% in sales, finishing with 4.7%.
Here's the full breakdown: