Just read a article on 247sports.com:  "College football recruiting: Georgia, Texas A&M lead nation's biggest 2023 spenders." 

The top 5 schools will all be in the SEC next year.  Texas at #4 is the only school not currently in the SEC.  It was no surprise to me that Georgia is #1, but the fact that they spent $1.5 million more than the next closest school was revealing.  I would also think that NIL $ spent would follow along these same lines.  Makes me believe that Natty's can be bought.  (The article did note that Clemson & Oklahoma had not yet reported.)