Just to put another feather in OSU's cap when it comes to NIL and player value and why you'd want to come play for us:
The ON3 Top 100 https://www.on3.com/nil/rankings/player/nil-100/
We currently have 4 of the top 28 players on ON3's Top 100 player valuations across ALL sports and divisions and ages (high school included).
When you filter down to just college football we have 4 of the top 16, and 5 of the top 35. In comparison, Bama has 4 of the top 35 and UGA has 2.
The tool is obviously still in its infancy and factors will change and evolve as NIL becomes more stabilized and normal but that's a helluva advertisement for our school. And 3 of our guys are sophomores or younger!
On the ON3 valuations:
The On3 NIL Valuation is an index that looks to set the standard market value for both high school and college-level athletes. The NIL valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a certain moment in time.
The NIL valuation is comprised of a number of dynamic data points that focus on two primary factors – an athlete’s social media presence and their level of athletic performance.
A base valuation is generated from the number of followers on each social media platform an athlete has (Instagram, Twitter, and TikTok). Each platform is weighted differently based on the number of marketing dollars that brands and advertisers typically spend on each.
You can read more about it and see the list here: https://www.on3.com/news/about-on3-nil-valuation-per-post-value/