A TCU focused article on how the series was switched.

https://www.star-telegram.com/sports/spt-columns-blogs/mac-engel/article...

My favorite line though, was this:

The TCU’s brand, and team, are so well regarded that ESPN and the Cowboys offered the school $5 million and make them the primetime game on Saturday night.

Yup, it's TCU's brand that carries the cachet here...