This is a kick: Sports Illustrated, writing long-form in 1967 on "the passing of a frenzied football era at Ohio State."

http://www.si.com/vault/1967/09/11/614211/say-it-isnt-so-woody

If you listen closely, you can hear the Super Sophs gathering in the background ...

But putting aside the thesis -- disproved in spades over the years -- this is what sports journalism used to look like.  Now Grantland can't survive because the articles are too long and thoughtful.  Pfft.