This is an interesting video about OSU Football and how they can use cognitive systems engineering on the football field. In this video, Joe Burger details how they noticed the fake punt during the Indiana game due to frame activation (watch the video to see what this means). And the professor in the video (Mike Rayo) is a Columbus area product, received his PhD from OSU and currently teaches and conducts research at the great university. Oh, and he has been collaborating with Bobby Carpenter to teach one of his courses.