It looks like LeBron & his partner Maverick Carter are pushing the brand to even further heights.

Highlights:

LeBron James will co-produce and appear in a reality TV series called "Cleveland Hustles."

James and Carter will give four aspiring local entrepreneurs the chance to realize their own dreams while revitalizing a neighborhood in Cleveland.

Also, I didn't realize that LBJ was involved in producing shows.  He's got his hands on a show on Starz about a young basketball star and a show on Disney XD that appears to take an inside look into athletes lives and what it took to get to the pinnacle of their sport.