Before last Tuesday's game against Michigan, Ohio State played a pre-game video that featured Evan Turner's 37-foot shot to sink Michigan in the quarterfinals of the 2010 Big Ten tournament, but also Ohio University's 2012 upset March Madness bid over Michigan and Chris Webber's infamous 1993 timeout call.
It was a blatant troll move that Beilein fell for, hook, line and sinker:
"I hope Michigan never does that," Beilein said. "I don’t want to ever do things like that."
The video wrapped up with an unflattering picture of a Michigan fan, followed by the words, "Pure Michigan," a nod to the state's tourism slogan.
"There’s a lot of great things in this rivalry, I don’t think that’s one of them," Beilein said. "We’re not going to do that a long as I’m here."
Apparently assistant coach Bacari Alexander and Michigan's social media intern didn't get the message. Here's a tweet they sent out today, prior to their game with Wisconsin:
I look forward to John Beilein's post-game rant about how this is behavior unbecoming of a Michigan Man. Perhaps Dave Brandon can hire a pilot to sky-write the apology over Ann Arbor.
I mean, joking about having a license to kill a team of 18-22 year-olds is more severe than a goofy video featuring historical events that actually happened, right?