Speaking at the KeyBank Global Leaders Forum in Toledo Friday morning, Michigan athletic director Dave Brandon dropped this on the world:
Brandon said the athletic department catfished several athletes to teach them the dangers of social networking. Very interesting.— Kyle Rowland (@KyleRowland) February 1, 2013
On the UM catfishing: They had an attractive female contact athletes on social media. Some athlete responses were wholly inappropriate.— Kyle Rowland (@KyleRowland) February 1, 2013
Brandon had meeting with players, and the girl walked in. Athletes were shocked, but it was valuable lesson in dangers of social media.— Kyle Rowland (@KyleRowland) February 1, 2013
We're truly conflicted on this one. On one hand, it's a great training device, if a bit creepy. Someone has to prepare Michigan Men for the dangers of digital lovin'. But still...