B1GGIE & PAC Against the World

By Ramzy Nasrallah on June 5, 2012 at 1:00p

While college football continues to squabble over how to best exploit its postseason, Jim Delany stays focused on his empire. He seems truly disinterested in talking about playoffs.

Sure, the B1G commissioner catches grief from all directions for presenting as a haughty, unsympathetic codger. He might be the biggest obstacle between making the leap toward a college football championship that makes sense from the over-thought exercise in overt corruption that the BCS currently is.

Delany is an accidental villain who refuses to be swept up or swayed by the squabble. He didn't create his conference or the bowl system. He inherited both, and he tinkers with both to his liking with only one intent: Equipping his conference with greater reach and power.

However cold he may be, Delany is laser-focused exclusively on the long term, which annoys virtually everybody in our short-term world. He deploys focus groups and delegates subordinates for the cosmetic stuff unrelated to his mission, like hyphenating trophy names nobody will remember or deciding which school is a Legend and which is a Leader. 

That's unimportant stuff for another department and another guy. It's short-term and superficial. All Delany is concerned with is making B1G richer and more dominant, and if any idea or initiative doesn't satisfy that singular goal, he just isn't interested. He doesn't need to be interested.

It's not just the postseason that's under siege; it's the entire framework of college football itself. While other conferences were trying to strengthen themselves with numbers, Delany pulled in one school, Nebraska.

Then he called Larry Scott, whom he saw lapping the rest of the field by way of the sincerest form of flattery - to Delany.

Last summer during Expansion Fever, the PAC commissioner pulled off a media deal that would make Delany blush is he were capable of showing human emotion: He turned the PAC from a conference apathetic about its television contracts into a media powerhouse.

Scott locked up the distribution channels as well as competitors ESPN and Fox without dispensing of a single ownership share. Delany had given 51% to Fox to cement satellite business on standard tiers across American which was necessary to create a national channel. He required a partner to punch through the barrier.

That set the stage for every other conference to pile in through that hole in the wall he created. Only Scott stepped right through it.

The most profitable and far-reaching college TV network in America is BTN. The second-most profitable will be the seven PAC-12 Networks, which consists of the mothership in San Francisco along with six regional networks spread throughout the PAC's footprint.

By comparison, the SEC does not have a network; it basically leases a timeshare held by Disney that makes ESPN shareholders wealthier at the expense of the SEC’s sub-first tier content. That's why Mike Slive is now suddenly looking to fast-track the development and launch of an SEC network.

He's way behind B1G and PAC. They're lapping the field while we scream about plus-ones and rotating playoff sites.

There's a catch for Slive: Building a network is not that easy. MTN just turned out its lights. The ACC just undressed itself for ESPN and the Big XII and Big East deals cede power to the Worldwide Leader as well. The SEC doesn't have much of a geographical footprint; even worse, when its teams are lousy only the diehards outside of SEC country bother watching.

Dominance ebbs and flows in cycles. The decline of the B1G in football coincided with BTN, which provided the distribution framework in place to insulate B1G's institutions from any decline in on-field performance. Ask NBC what it thinks of its Notre Dame football ratings when the Irish are disappointing, which is a blip now entering its 19th season.

What does this have to do with setting the BCS on fire in favor of a playoff, like every other sport in the world enjoys? Everything. The power spectrum has no balance, and because of that Delany is still afforded the luxury of tinkering with college football to his liking. 

While you’re looking forward to a new college football postseason football tournament, Delany is diligently constructing a fortress that won’t be completed on his watch. It probably won’t ever be completed. But the foundation has been in place since 2006. Slive is now where Delany was in 2005.

He’s already built his castle. Scott was the first commissioner to figure out what Delany was up to and followed suit with one of his own.

Meanwhile, you’re bickering about the landscaping and feigning outrage over the way Delany and Scott cling to relics like Pasadena in January, not realizing what the Rose Bowl means and forgetting about what happened in December.

Right, December. There was no forced promotion or elaborate press. It happened very quietly (there was a conference call; I sat on it for 45 minutes, and that was basically it). That's when the power spectrum tilted in acute fashion toward B1GGIE and PAC.

Starting this year, their schools will play each other extensively across multiple sports you probably refer to as not-football. Five years from now there will be what’s essentially a B1G-PAC challenge in football during the second, third and fourth weeks of each season, accompanied by other sports. So what?

Left to right: HEEEEEEEEEEEEEEEEE; HURRRRRRRRRRRRRPAC & B1G Commissioners Larry Scott and Jim Delany: Chessmasters

So prepare for a Michigan vs. Oregon weekend festival in Ann Arbor or Eugene with their field hockey, soccer and women's volleyball teams playing each other, culminating on Saturday at the Big House or Autzen Stadium when the helmets meet in the main event. Similar festivities will also happen in Columbus, Los Angeles, Bloomington, Tempe, Minneapolis and the Bay Area.

Football is and was the breadwinner for athletic departments; it's the black line on the balance sheet that cancels out the slew of red lines beneath it. Under this agreement it becomes the yeoman for larger attractions and more consumers while creating efficiencies in everything from transportation costs to promotional activities.

And it will happen with everyone watching on the two most profitable and extensive college networks in the country.

That amounts to mass expansion without the expense, legal headaches or risk of expanding. And a quarter of each season will directly build into that January relic in Pasadena whose importance you’ve either forgotten or no longer care to embrace.

B1G and PAC aren’t just committing to the Rose Bowl: By 2017 you’ll be getting an Opening Day Rose Bowl festival. It will bookend the season for both conferences and it will build significant wealth for stakeholders of Scott and Delany.

You think that new bowl game between the SEC and Big XII was a novel idea? It was a knee-jerk response to what B1G and PAC have built. They might as well have named it the Not-Rose Bowl.

Almost half of the top 50 television markets in the country and 43% of the population live in B1G/PAC-land. The SEC’s addition of Missouri and Texas A&M seems adorable by comparison. It's fun for alumni and die-hards, but that market is already loyal.

B1G and PAC know they're locked up; they're more keen on expanding their reach at a faster and more efficient pace that simply battling for market share fractions.

The Big East added Boise State. TCU is now part of...anyone remember? Anyone care? Delany and Scott certainly don't.

A B1G/PAC Challenge will join an already successful B1G/ACC Challenge in basketball, but with Opening Day-type trimmings and a departure from usual November fare against automatic-win opponents that only diehards tune in to see.

The Olympics are held every four years. Through this agreement you can expect an annual B1G-PAC Olympiad in, say, Los Angeles or Chicago with full publicity that attracts new and existing consumers.

Non-revenue sports? Not anymore, or at the very least not quite as red. And you already know who will control and carry those sports across the country while being able to demand top-tier national ad rates from its distribution framework to pass on to its member institutions.

This was the wallpaper from Cam Newton's stolen laptop. Maybe.Imagine this image, but with different sports and currencies.

The B1G/PAC alliance significantly increases overall profitability for both conferences with almost no exposure to risk. The control they enjoy and the distribution networks they've built along with the enormous TV contracts they control trickle down - or gush, actually - and soak all of their member schools with cash from both domestic and soon, international viewing markets and consumers.

Les Wexner has donated tens of millions to Ohio State. T.Boone Pickens singlehandedly purchased Oklahoma State football's relevance. Imagine what a foreign Les or T.Boone could do for, say, Arizona State or Purdue. There are plenty of magnates like them beyond our shores who could become university donors if they just knew what the product was.

In that vein, PAC’s network is well into its plans of expanding into China, which begs the question: You know what’s cooler than marketing to a million middle class kids intent on going to college? Marketing to a billion middle class kids intent on going to college.

But yeah, Florida State in the Big XII would definitely be interesting. And should the playoff include four teams or maybe six? (Ed: I prefer six with two byes for top seeds, but Delany doesn't take my calls either)

Sports that currently fail to deliver the same widespread appeal and enthusiasm as football does will get a lift. B1G baseball is basically SEC ice hockey: An afterthought even inside of its footprint. Baseball is a non-revenue sport in the B1G. It shouldn't be.

Fewer non-revenue sports will depend on football for subsidization, which significantly raises each school's operating profit. Operating profit. B1G and PAC are baking a much bigger pie, but with the same number of slices.

While the Big XII, Big East, ACC and SEC have meetings on top of meetings on top of meetings to determine their positions, strategize, sometime synergize and - in one case - continually measure its overinflated and oversigned football phallus - Delany expanded his conference’s reach into every single time zone with a phone call and almost no investment.

He called Scott and pitched the idea, who agreed to it. It made too much sense and it had much more to do with the next 50 years of college athletics than it did the next five years of college football.

When Delany wants something it gets done. When he doesn't want something, he talks out of all sides of his mouth about it. Listen to him talk about playoffs, for example.

B1G and PAC have embarked on growth through shared investment and expansion without added overhead or headcount that's virtually bulletproof to anything the other four power conferences put together in response.

So why do they still cling to the Rose Bowl? It’s college football’s most prized fixed asset. Delany calls it “one of the top ten single-day television properties in the world.” It’s the home to the first national broadcast of any college football game as well as the first one broadcast in color.

If anything, Delany knows television properties. That's an asset he'll protect on account of his singular mission for his employer, which has the largest alumni base in the world to go with the PAC's largest collection of national titles across all sports. It's a marketing match made on paper. <--- this is a pun that involves large currencies

Beyond the Rose Bowl, B1G and PAC will be developing new bowl games of their own involving matchups that will be carried on their own national networks. Fewer checks will be written to develop and produce these games because more of the money will be staying in-house. That's the beauty of this agreement.

They're just taking their money machine and turning all of the knobs up as high as they can go. It might not make for a fair championship determiner, but that's not really their focus. That's not what their conferences need in the hyper-competitive world of academia.

While the SEC, Big XII, ACC and Big East are meeting with lawyers and combing over proposals and scenarios, B1G and PAC entered into a non-binding agreement with almost no chance for collateral damage, litigation or losses.

They’re insulated from any changes made regarding NCAA rules or governance, and if academic reform should ever strike no one is better positioned than the B1G/PAC alliance.

If a television conference fails in the woods...does anybody miss it?Going, going, gone.

Your concern is the BCS, a playoff and the postseason. You’re vexed over how badly college football will screw up what should be a cash cow and a boon to your favorite sport. Delany comes across as aloof, unconcerned and stubbornly sticking to his ill-begotten or corrupt priorities.

Let’s just say he’s more focused on what he considers to be the big picture. Athletic Department liquidity. University endowments. Erasing subsidies for non-pigskin sports. Exponentially growing his already-prolific revenue generating machines.

On top of it all, B1G was way out ahead of the field prior to the agreement: All 12 B1G universities carry endowments in excess of a billion dollars (Michigan's should eclipse $10B this year). PAC doesn't have the same top-to-bottom wealth, but it does have some of the very biggest fish in the academic pond.

Meanwhile, the SEC, Big XII, ACC and Big East combined have just 16. As much as you love college football, its core purpose is the serve as a delivery system for money to the school. Delany's singular focus is on exploiting the delivery system and making it work better. He secretly thinks S-E-C chants are adorable.

Every move those four other conferences have made since that quiet announcement in December has been a futile attempt at catching up with what B1G and PAC pulled pulled off without even having to declare projected revenues.

They will fail. They might not even be able to close the gap. Delany has already laid the groundwork for generations and B1G’s streets are lined in billions. His job is protecting his assets and shareholders, even if it’s at the expense of what you would prefer to see happen on the field in January.

While college football continues to squabble over how to best exploit its postseason, Jim Delany stays focused on his empire. He seems truly disinterested in talking about playoffs. That's because it's not his game anymore. He basically stopped playing in December.

That's when he quietly called checkmate.


Comments Show All Comments

hodge's picture

"I prefer six with two byes for top seeds, but Delany doesn't take my calls either"

Glad to see I'm not the only one with six-team aspirations.

"While the Big XII, Big East, ACC and SEC have meetings on top of meetings on top of meetings to determine their positions, strategize, sometime synergize and - in one case - continually measure its overinflated and oversigned football phallus"

When you write your book, sign me up as the first preorder.

Matt's picture

This is going to make Spencer's head asplode.

Pam's picture

My head just did. Wow.

NW Buckeye's picture

Nice job Ramzy.  Your take on this is right on target.  I only hope the rest of us can understand what all this posturing truly means for tOSU, B1G and PAC.  It, indeed, goes far beyond the football field.

tennbuckeye19's picture

I didn't even know the Mountain West had a network, and since it no longer exists, apparently I wasn't the only one.

BuckeyeVet's picture

Well done, sir, well done. Great article, as usual.

"Outside of a dog, a book is a man's best friend. Inside of a dog it's too dark to read."          - Groucho Marx

"The recipient of Oyster's ONLY down vote".

Doc's picture

Nice job Ramzy.  It makes complete and total sense.  I'm sure Delaney could care less what happens on the field.  He wants as much cash as he could ever imagine.  So far, his plan is working splendidly.  At some point in time in the future the B1G won't need espn for anything.  USC-Ohio State in prime time on the BTN, it's coming.

CJDPHoS Member

The Official DDS of 11W

spqr2008's picture

Wouldn't Fox carry that big a game?  Because they're the partners in both the BTN and the regional PAC 12 sports networks

AngelHeartsBuckeyes's picture

This is just fantastic. I cannot love the 'B1G/PAC' thing anymore if I tried.
I knew there had to be more to the Rose Bowl thing than tradition and a parade.
Great work. As always. Ho-hum. Another day in Ramzy's neighborhood.

Buckeye born and bred. Buckeye til I'm dead.

timdogdad's picture

it's funny how with these certain people  determining a champion with a fair system is this seperate entity that takes a back seat to just using the game to build power and money.  i can see this when millions of fans filll the seats every week at $70 each, but the academic integrity of a university is compromised too. does gorden gee care that students are learning and growing or the campus buidlings are growing?  was that thomas jefferson's  inspiration when he founded the university of virgina?   sickening!   

Pam's picture

How has the academic integrity at Ohio St. been compromised by having a successful football program?

timdogdad's picture

it seems to me having huge sports programs just adds more money to huge budget for a university. the goal now for a university is to expand its endowment and is just run like a growing business instead of providing the correct academic environment to inspire a young adult to learn and grow.  i guess to sum it up, it's about making money, not education.  it is what it is but trying to have the most buildings and budget seems a little shallow for an educational institution.   that's what goldman sachs types are for.      

Pam's picture

Sorry, none of what you are saying makes a bit of sense.

hodge's picture

Gordon Gee takes umbrage.
I see what you're saying, I just disagree completely.  Some schools may do this, but Holbrook and Gee have made massive strides toward increasing Ohio State's academic standing and perception.  I'd argue that Gee's leveraging our athletic department's popularity towards improving Ohio State's brand as a whole.  People recognize the name, and he wants it to be not just sononymus with football--but also with a stellar academic program.  There's no problem with the two being mutually beneficial, I'm sure that good schools like Vanderbilt would kill for our athletic program, while schools like Alabama would kill for our academic standing.  
As Don Draper mentioned on this week's Mad Men, success is merely the moment before you crave more.  Gordon Gee has never been satisfied with where OSU is, and he should be celebrated for that relentless dedication.  

Buckeyeneer's picture

I agree Hodge. Simply look up the average ACT scores of the incoming freshman classes year after year and you will see how much more they are catering to smarter and smarter students.

"Because the rules won't let you go for three." - Woody Hayes

THE Ohio State University

NW Buckeye's picture

Pam - some people will only see what they want to see.  OSU operates annually on a $5 billion budget.  OSU athletics as a whole operates on about a $120 million budget and it is entirely self sufficient.  Overall athletics is a mere drop in the bucket (less that 2.5% of the total budget) when it comes to the big picture.  Yet, people continue to bash Gee as if he is a poster child for all that is wrong with college football. 
There are hordes of people out there clamoring for a football playoff, most of them citing the "cash cow" that it will be for the NCAA and member institutions.  But, when Delany can see beyond the immediate perceived riches of a 4 team playoff he is criticized for being a money hog because he wants to maximize the appeal of all NCAA sports and create revenue generating possibilities across the board. 

cplunk's picture

Great article. The B1G-P12 agreement was so underexamined when the news came out. People reacted like it was about scheduling some good games. None of the big news this off-season has been about playoffs or BCS spots or expansion or new scheduling- everything is about money.
Don't forget that the B1G and P12 also talked about maybe eventually holding a big game overseas each year. In China. You know, the largest population on the planet, all of whom currently have no allegiance to any particular team or conference.

Bucksfan's picture

Holy crap, Ramzy!  Torched it!

NYC Buckeye's picture

It's not exactly a secret that Delany runs this conference like a 100 year old corporation, not only defending market share but ever expanding it...  
what I'm not clear on is are you actually happy about this?  or are you simply pointing it out?   
Despite the fact that he may have bigger things on his mind, the smaller factions are gathering and aligning themselves (SEC/Big-XII), and they are CHANGING THE RULES by which we play...  
granted it is college sports, and I will always watch my school regardless of what bowl or playoff or whatever, which is good enough for the B1G to not only survive, but thrive financially....  however Delany can't simply ignore this postseason change movement thinking we are above it...  Blockbuster/Netflix anyone???

Maestro's picture

I don't think he is ignoring it, and Ramzy is simply pointing out that it isn't his primary focus (I think).  The B1G Champion will always be in the mix for the top bowl games/playoffs etc.

vacuuming sucks

Ramzy Nasrallah's picture

I'd like to see the top six teams in (whatever ranking metric is devised - Delany reminded everyone yesterday that those metrics are flawed as hell) and have the top two take a bye before playing the winners of 3 vs 6 and 4 vs 5 in the final four. There's your playoff. Maintain a second-tier bowl system but change it to eliminate the wholesale fleecing of universities, which is what currently happens now. Bowl invites are an offer you cannot refuse that usually cost more than they bring in.

I'm not thrilled about how Delany bats college football around like a ball of yard, but I understand why he does.

zack_man99's picture

Once again thinking long-term, when B1G added Nebraska last year, Delany never bothered to re-visit the ESPN deal.  Wonder why?  All the other conferences that added schools, re-did their contracts and got locked in by the Mothership for even longer.  B1G wants the current deal to end in 2016.  Can you imagine what kind of money Tier 1 B1G rights will command? The type other conferences will only be able to dream about.  FOX and Comcast may get in a nice bidding war, and the B1G will laugh all the way to the bank.  The S(ports) E(quals) C(heating) Conference will once again start crying how they are the best but don't make the most. 

buckeyeEddie27's picture

Outta the park.......Ramzy does it again.   

I know there's a game Saturday, and my ass will be there.

Scuba_Steve's picture

This whole anxiety some of our fans have about how a playoff scenario will impact Ohio State always makes me laugh.  I think the underlying fear is that somehow the other conferences will unite against us, and lock us out of the playoff picture.  And, as the world crumbles around us, we'll be stuck playing in the MAACO Bowl on December 17th.
Jim Delaney knows it.  And all the other conferences know it.  And that is why the B1G can play hard-ball and waffle on what they want to do - its because the entire college football landscape has to wait for the B1G.  There is no playoff and there is no bowl system without power programs and NATIONAL "BRANDS" like Ohio State, Michigan, Penn State, and Nebraska.  Once the B1G adds Notre Dame in 2015, you will have 5 of the 10 biggest and most powerful programs all in the same conference (along with the likes of Alabama, Texas, USC, Oklahoma, and Tennessee).

BuckeyeSki's picture

There is no playoff and there is no bowl system without power programs and NATIONAL "BRANDS" like Ohio State, Michigan, Penn State, and Nebraska.
Fixed that for you. Your welcome.

Banned from BlackShoeDiaries since 2008. Crime: Slander/Defamation of Character Judgement: Guilty

TheHumbleBuckeye's picture

Ummm... Penn State has one of the largest national brands in all of football. They definitely belong in that group.

Scuba_Steve's picture

#2 on All-Time Winning Percentage + #3 in All-Time Wins + Stadium that holds & sells-out 107,000 every week = LARGE NATIONAL BRAND.
Not sure this can even be disputed.  Yes, the "PENN STATE" brand has been tarnished - but it still is Penn State.

BuckeyeVet's picture

Hey Scuba - football.stassen.com has Penn State as #9 on the all-time winning percentage and  #5 on the all time wins list (2 ahead of OSU). Not trying to start a fight, but I'm curious where your figures come from. I have a habit of going to Stassen 1st when I need some stats.  

"Outside of a dog, a book is a man's best friend. Inside of a dog it's too dark to read."          - Groucho Marx

"The recipient of Oyster's ONLY down vote".

Scuba_Steve's picture

BuckeyeVet - I should've clarified my comments...I was looking at win percentages & wins SINCE 1945.  In that view, they are #2 in winning percentage (behind only OU, ignoring South Alabama's 2 seasons obviously), and #3 in wins (behind OU and Texas).
I wasn't trying to misrepresent #'s - just looking at the "modern era."

Maestro's picture

I think Ski was just poking the bear............I think.

vacuuming sucks

BuckeyeSki's picture

Yessir. My comments were in jest only

Banned from BlackShoeDiaries since 2008. Crime: Slander/Defamation of Character Judgement: Guilty

Bucksfan's picture

The offseason is rough...lots of humor lost on bored people.

Poe McKnoe's picture

Ramzy won on the heading alone.

SonnyDiego's picture

This type of article..........the reason I contributed to this site!!!

Menexenus's picture

Great article!  It really helps me understand (and appreciate) why Delany does the seemingly crazy things he does.  ...  Crazy like a fox!

Real fans stay for Carmen.

Boxley's picture

Ramzy, Delany's may be laser focused on B1G expansion monetarily, but his focus dims in comparison to your ability to hone in on a topic and breath comprehension into it for the masses.
As usual, stellar work Sir. Thank you.

"...the man who really counts in the world is the doer, not the mere critic-the man who actually does the work, even if roughly and imperfectly, not the man who only talks or writes about how it ought to be done." President T. Roosevelt

703Buckeye's picture

This article is on "Lunch Links" for the ESPN B1G Blog.

"Attack the Strong, Trample the Weak, Hurdle the Dead!"
-Former OSU S&C Coach Lichter

dtanmango's picture

Great work, I like your articles the best!