The Big Ten deal is paying early dividends for FOX.
No. 9 Ohio State's 31-20 win over Michigan Saturday set a new high mark for a regular season football game on FOX, drawing a metered market rating/share of 6.7/17, easily surpassing the previous record for the network, set when the Buckeyes topped Penn State on Oct. 28.
If these overnight numbers hold, viewership for “The Game” will be the second-most watched college football game of the regular season on any network, behind only the 6.9 that Alabama–Florida State did to open the season on ABC.
Considering the game was a 9 a.m. kickoff on the West Coast, these are the kind of numbers that will keep FOX executives happy with the Big Ten as a broadcast partner.