NCAA Approves Interim Name, Image and Likeness Policy Allowing Athletes in All 50 States to Profit Off Likeness

By Kevin Harrish on June 30, 2021 at 4:58 pm
The NCAA did it.
Kirby Lee-USA TODAY Sports

At long last, the NCAA has adopted uniform NIL rules.

After nearly two years of deliberations and legal proceedings, the NCAA finally approved an interim name, image and likeness policy on Wednesday that will allow athletes in all 50 states to profit off of their NIL, The Athletic reported on Wednesday.

The news comes just one day before individual NIL laws go into effect in eight different states – Ohio, Kentucky, Alabama, Florida, Georgia, Kentucky, Mississippi, New Mexico and Texas. 12 more states had NIL legislation passed, but their laws weren't set to go into effect immediately.

With the NCAA's new policy, athletes in all states will be free to profit from their name, image and likeness beginning on July 1, allowing for a more uniform approach to the changes.

Ohio was set to allow athletes in the state to profit off of their name, image and likeness beginning on Thursday after Ohio Gov. Mike DeWine signed an executive order following multiple failed attempts to pass emergency legislation.

For years, pressure has been build in the courts and at both the federal and state level of congress for the NCAA to make these changes. The momentum culminated in a Supreme Court ruling just last week where the court ruled unanimously that the NCAA must adhere to federal antitrust laws.

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