It flew a little under the radar but last weekend the Kentucky Derby was held with a limited capacity and “All-inclusive tickets”. Not dissimilar to an all-inclusive resort where tickets purchased included your seat as well as food and drink for the day. Obviously prices were high but concessions were open all the same but no money was exchanged. Simply go to the counter, tell them what you want and receive it without paying extra. Worked the same for alcohol, including vendors who were walking around the stands like at a baseball game, just take it off their tray. 
 

I’m curious how people would feel about this concept being more common and occurring at other sporting events. Maybe even Buckeye football games.