About a week after being turned down by Nike, Adidas, and Under Armour, Lonzo Ball, former PG for UCLA, just released his new line of shoes independently released by Big Baller Brands.
https://bigballerbrand.com/collections/video
The designs look fine. The price? Not so much. He's charging $220 for a pair of slides and $700 for larger sizes of the ZO2: Prime. The third design, the ZO2: Wet runs up to $1200.
Clearly, this isn't Lonzo running all of this since his dad has been all about the limelight and attention. It's a shame that this kid is always going to have to get out of the negative shadow his dad casts on him. And this expensive shoe release is just adding to that shadow.
